Real Estate Coaching Redesigned

At Competitive Advantage, we believe a rising tide lifts all boats.

Watch the interview with Paul Benson

Program Benefits

For Agents

For Brokers

About David

David Lawson has been, and continues to be, one of the top-producing real estate agents in Utah. As an icon in the real estate industry, David is committed to staying on the cutting edge in his use of real estate systems, processes, and strategies. And the results speak for themselves: the Lawson Real Estate Team closes over 150 sales annually and has completed more than 3100 real estate transactions since its formation.

David’s talent extends to his mentoring and coaching, as he has become a leader nationally in helping other agents grow their business.

David's achievements

David has been donating to the Special Olympics generously over the years, which earned him the Top Contributor Award in 2017, 2018 and 2019.

David and his Lawson Team received the award for #1 Real Estate Team at Engel & Völkers North-America for 2019.

The Lawson Team, led by David, was awarded #2 Real Estate Team at Engel & Völkers North-America for 2018.

Engel & Völkers Park City was recognized as the #1 Broker of Engel & Völkers North-America in 2018 and took home the cup!

Frequently Asked Questions

During the two-year program, you will receive:

  • 24 one-hour coaching sessions a year from David on various topics
  • Ideas to create income quickly on the coaching sessions
  • Access to recordings of each coaching session 24 hours per day
  • Accommodating materials, such as the outline of each coaching session, exercises and many other helpful materials.  
  • Access to countless resources, such as checklist, marketing ideas, tools, systems, as well as David’s personal Buyers Presentation and Listing Presentation.

We can proudly say that we’ve never had a coaching client fail to increase to increase their business by at least 20% in the first year of following the program as long as they participate and do the work that we suggest. This program is not a magic pill… it is a roadmap for success, and it requires the advisor to be coachable and to also do the work we suggest.

Our average advisors were able to increase their business by 34% in the first 16 months of following the program. While in the program, a number of advisors doubled and even tripled their business, it is largely up to the advisor how much progress and income they want to make.

We understand your career in real estate can be quite hectic at times, which makes it challenging to tune in to each and every coaching session.

When you can’t make it to one of the coaching sessions, because you’re too busy selling real estate, or for any reason for that matter, we record every session for you to watch or listen to at a more convenient time.

Watching these recordings not only helps you to not fall behind, but also enables you to really study the materials afterwards. You can watch the coaching sessions as often as you want, and they are available to you 24 hours a day.

We understand that deals in real estate often don’t happen overnight and that you may have some things in the pipeline on which you have been working prior to entering the program.

Therefore, you are free to exclude any deals that you have already been working on from the contract for up to 60 days after signing up.

Although you will receive all the benefits of the program right away when you sign up, the two year contract starts when you make your first transaction that is included in the contract.

Based on our prior success, we have created an incredible program that provides tremendous value for agents at all levels, whether you are a rookie, a low-, mid- or high-producing advisor. 

You pay a coaching fee of 5% out of your closings and you never pay any upfront costs or monthly fees.

We made sure to install an annual cap of $18,000 and no minimum to make sure every agent pays a fair price for the coaching program.

Yes. While ideally you would start together with the rest of your group, we understand that not everyone is quite ready for coaching at the starting date.

Because all materials (including recordings of the coaching sessions) are provided through the website, you are able to catch up with the current group or we can save your spot for the next group.

Contact us today

We're always happy to talk to you! Fill out the form below and we'll check if the coaching program is right for you and answer all of your questions.


Competitive Advantage Consulting Services Inc.

Mon-Fri 8:00am-5:00pm MT

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