Real Estate Coaching Redesigned

At competitive advantage, we believe a rising tide lifts all boats.

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Until our next group starts

What Others Are Saying

Program Benefits

For Agents

  • Increase in Productivity and Sales

    An average coaching client will see an increase in Gross Income Commission between 25% and 35% already in the first year. Not only will you be able to sell more properties, but also increase your average sale price.

  • Get Proven Tools from David

    Advisors will receive emails, phone calls and coaching calls regularly to check in and keep them on the path of success. You will receive a variety of marketing materials, checklists and other tools, used by David and his team themselves, which you can use to take your business to a higher level.

  • David's Production Ideas

    David is in the trenches of selling real estate every day, which enables him to share his experiences of what works and what doesn't in today's real estate environment. Expect to hear about new ideas, trends and developments on every call.

For Brokers

  • Increase in Income

    Just like brokers, we recognize that a rising tide lifts all boats. When the agent performs better, the brokerage sees these results back in their own wallet as well. This is what we call a true win-win!

  • Attract More Agents

    Brokers are able to leverage the coaching program as a marketing tool in order to attract more agents to join the brokerage. Agents are able to get the necessary guidance in getting started, which helps get through the acclimatization period faster in order to start selling.

  • Help Retain Agents

    Agents enrolled in the coaching program are more likely to have a full sales pipeline and a stronger connection to the brokerage, which helps brokers in retaining their high-performing agents.

About David

David Lawson has been, and continues to be, one of the top producing real estate agents in Utah. As an icon in the real estate industry, David consistently proves that he is cutting edge in his use of technology, tools and systems.

David’s talent extends to his mentoring and coaching, as he has become a leader nationally in helping agents grow their talent.

David's achievements

# 100

Team at Engel & Völkers North-America


Properties Sold a Year

1 +

Properties Sold

1 +

5-Star Reviews on Zillow

Frequently Answered Questions

During the two-year program, you will receive:

  • 24 one-hour coaching sessions a year from David on various topics
  • Ideas to create income quickly on the coaching sessions
  • Access to recordings of each coaching session 24 hours per day
  • Accommodating materials, such as the outline of each coaching session, exercises and many other helpful materials.  
  • Access to countless resources, such as checklist, marketing ideas, tools, systems, as well as David’s personal Buyers Presentation and Listing Presentation.

We can proudly say that we’ve never had a coaching client fail to increase to increase their business by at least 20% in the first year of following the program as long as they participate and do the work that we suggest. This program is not a magic pill… it is a roadmap for success, and it requires the advisor to be coachable and to also do the work we suggest.

Our average advisors were able to increase their business by 34% in the first 16 months of following the program. While in the program, a number of advisors doubled and even tripled their business, it is largely up to the advisor how much progress and income they want to make.

We understand your career in real estate can be quite hectic at times, which makes it challenging to tune in to each and every coaching session.

When you can’t make it to one of the coaching sessions, because you’re too busy selling real estate, or for any reason for that matter, we record every session for you to watch or listen to at a more convenient time.

Watching these recordings not only helps you to not fall behind, but also enables you to really study the materials afterwards. You can watch the coaching sessions as often as you want, and they are available to you 24 hours a day.

We understand that deals in real estate often don’t happen overnight and that you may have some things in the pipeline on which you have been working prior to entering the program.

Therefore, you are free to exclude any deals that you have already been working on from the contract for up to 60 days after signing up.

Although you will receive all the benefits of the program right away when you sign up, the two year contract starts when you make your first transaction that is included in the contract.

Based on our prior success, we have created an incredible program that provides tremendous value for agents at all levels, whether you are a rookie, a low-, mid- or high-producing advisor. 

You pay a coaching fee of 5% out of your closings and you never pay any upfront costs or monthly fees.

We made sure to install an annual cap of $12,000 and no minimum to make sure every agent pays a fair price for the coaching program.

Yes. While ideally you would start together with the rest of your group, we understand that not everyone is quite ready for coaching at the starting date.

Because all materials (including recordings of the coaching sessions) are provided through the website, you are able to catch up with the current group or we can save your spot for the next group.

Contact us today

We're always happy to talk to you! We'll check if the coaching program is right for you and answer all of your questions.

Get in Touch


Competitive Advantage Consulting Services Inc.

Mon-Fri 8:00am-5:00pm


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